Archive | December, 2010

#55: Predictions for 2011 with Andre Natta

Happy almost 2011! Only a few hours until champagne and resolutions, so while we had some time left before next year, the Social Expedition took the liberty of gazing into our fancy high-res crystal ball to see if we could decipher the future.

We couldn’t, but we can still make some guesses. Listen in for our predictions, and then let us know some of yours at the Breakfast on Wednesday, January 5! It’s our “Predictions 2011 Panel” Breakfast, so bring your best guesses into the next year of social media. RSVP here if you haven’t already!

Then, Dave catches up with Andre Natta, publisher and managing editor of the Terminal, a Birmingham hyperlocal blog. We hope you’ll bear with us through a little wind and ambient noise (there might be a cat in there somewhere), as Dave met Andre down at Tom Lee Park. Don’t miss a few of Andre’s predictions, as well as a few cool tidbits about the social scene down in Alabama’s capital. Catch up with Andre on Twitter or Facebook, too!

We hope that everyone will be safe on New Year’s Eve, especially on the roads. To help you, check out DriveReply, for Android and Blackberry, an app which will detect if you are traveling at over 15 mph and automatically stop notifications of calls and texts to your phones. It will also send an auto reply to the person trying to contact you. Take away your temptation to text and drive!!

Lastly, while we’re on the subject of predictions – watch this completely awesome video of a Nokia concept phone. It won’t be here in 2011, but they’re hoping by 2019… Nokia Morph Concept. Happy New Year!!

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Nokia Morph Concept

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December Twilight Camp

December Twilight Camp

Can using your cell phone on an airplane cause the controls to malfunction? Apparently not. But since take-off and landing are the most likely times for some kind of problem, the airlines probably ask you to “turn off all electronics” so you aren’t distracted in the case of an emergency. Or perhaps, as Andy Glover suggested, they’re just trying to ensure that BrickBreaker is not your last act on Earth. Learn something new everyday!

Our holiday Twilight Camp was nice and chill last night, but of course, we all got a little excited when the conversation turned to the iPad 2. Right now, it’s all conjecture, but we hear the iPad 2 might be here as soon as April, with a retina screen and two cameras just like the iPhone 4. How do we feel about it? Well, “Eeee!” about sums it.

Then we launched into the Aggregator/Distribution conversation. Is it okay to push the same message to Twitter, Facebook, and LinkedIn? Here at the Social Expedition, we stand behind the idea that different social media platforms deserve different messages, taylored to their unique format. That said, running several social media accounts can be time-consuming, so we can definitely appreciate a good multi-platform management tool. That is, as long as it isn’t used to publish the exact same message to many sites. We tend to favor Hootsuite, but several folks at Twilight Camp swear by Tweetdeck. They’re both free (Hootsuite up to 5 social accounts free), so give them a try and let us know which you prefer! We’ve been hearing good things about SproutSocial, a premium social aggregation tool, and we’d love to hear your feedback if you’re using it!

Another tip for our multiple account managers: when you use a URL shortener like Bit.ly or Budurl, set up different shortened addresses for Twitter and Facebook. That way, you can look at the stats later and know where you’re getting more traffic from!

In other Twilight Camp discussions, we found that FBML landing pages are so hip, cloud-based services are on the rise, and we all want to get our hands on the Chrome OS netbooks that Google is giving out for free. Sign up here if you want to apply for the Pilot Program!

Last question – do you prefer reading on the iPad or an e-reader like the Kindle?

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#54: Holiday Wish List

We promised it last week, and here it is: The Social Expedition’s Holiday Wish Lists! We would say you’ve got to listen to find out what geeky items we’re dying to see under our trees, but we also wanted to get you some links, so…

Ansley:

Rachel

Also mentioned: The Johnny Cash Project and The Wilderness Downtown.

So, what’s on your wishlist?

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#53: With Dom Pryor-Anderson, Hispanic Marketing Guru

When Dominique sat down at our podcasting table, we were struck by her big smile and obvious savvy. The Hispanic market in Memphis is ever growing, and it will become increasingly important that businesses do not neglect this portion of the community. But it’s not as easy as just plugging copy into an automatic translator. It’s not even as easy as getting a legitimate translation. What a company hoping to attract Hispanic business may not realize is that, in some cases, there is a whole different value structure to appeal to when presenting the benefits of a product or service. That’s where Dom comes in, and my goodness does she shine! Definitely give her a listen – we guarantee you’ll learn something about the Hispanic population that you did not know.

Then connect with her on Facebook, Twitter, or at her website!

In the remainder of our 53rd podcast, maybe you’ll learn something you didn’t know about Angry Birds (oh, how we love it), this awesome Ruckus antennae, FCC regulations, or one of the new Android tablets. Or, if you already know all about all that, maybe you’ll just enjoy our banter!

Don’t forget about Twilight Camp on the 16th. There will be pizza. There will be iPads. There will be Christmas music. What’s not to love?

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December Breakfast

It’s our yearly Show and Tell Breakfast! Every once in a while, we like to open up the floor to our Expeditioners to wax eloquent on any social subject that strikes their fancy! This time, we were treated to an array of tools in the “Web 2.5″ space (as one of our Expeditioners said in his presentation), from apps to social searches.

First off, a huge thank you to everyone who showed and told. We certainly learned a lot and brought back a nice long list of tools to check out in the next few days. Dave, ever the iPad champion, extolled the virtues of Flipboard, an RSS and social feeds aggregator. What makes it different from competitors, though, is it’s beautiful magazine layout.

Tim brought us a fun and insightful presentation on how far the internet has come in the last few years. Are we still in Web 2.0? Have we moved on to Web 3.0 yet? Tim argues we’re in Web 2.5. We just have to be flexible, keep evolving, and not end up like the Dodo bird.

Lorrie Jackson taught us about social marketing tools like Socialmention.com and Involver.com. Then she shared some other great resources, like Twitterfeed.com, which pushes your blogposts to Twitter, and Pagemodo.com, an FBML template service.

Rachel presented us with her virtual business card on Flavors.me, a social aggregator with a sleek, professional look. Just to give you more options, About.me is a similar service with a slightly less silly name.

Will anyone use Path? Let us know if you are. We’re all so curious. Is it Instagr.am? Is it just Twitter for 50 people?

Mary suggests Outbrain.com for increasing site traffic and Polaris, a desktop platform for Google Analytics. She also found BackUpMyTweets.com, which I believe is self-explanatory. And it’s free! Maggie likes Sproutsocial.com to find new potential customers for ecommerce, Dave likes Blekko.com for “slashtag searching,” and we all feel a little ambiguous and apprehensive about content farms.

And finally, Beth has a QR code on her business cards! Thank you so much to all of your for contributing and making this a really interactive breakfast. See you all after the holidays!

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